When you think of all things Pink, a sound that fuses the likings of Basement Jaxx, the Gorillaz, CSS, and Tom Tom Club, with lyrics focused on “women empowerment” and re-defining the definition of “kawaii” or cute in Japanese, you think of CHAI.
Formed in 2012, in the Nagoya region of Japan, identical twins Mana (voc/keys) and Kana (gt./cho.) would ask fellow high school classmate, Yuna (dr./cho.), and later Yuki (ba./cho.), a college acquaintance, to join what we now know as CHAI. Both independent releases, “Hottaraka Series” which translates to “irresponsible series”, was the title of CHAI’s 1st EP released in December of 2016, soon followed by “Homegoro Series”, their 2nd EP, released in April of the following year.
Rhumba Club are back with their Brexit-ready single, Normativity. Described by The Line of Best Fit as an ‘empowering and emotive pop masterpiece’, Normativity combines ‘80s synth-pop elements with lustful millenial electrobeats’. The track is currently featured on Spotify’s Alternative Pride playlist, alongside the likes of Christine and the Queens and Perfume Genius.
Lead singer and writer Tom Falle said of the new track:
‘I wanted to take on heteronormativity in a brutal way. “Normativity” is an anthemic pop track that gets people dancing and singing in unison...I imagine everyone doing the macarena whilst singing “Let’s all do the normativity!” - it’s designed to create a kind of grotesque moment’.