Holly’s third full-length album PROTO (out 10 May) isn’t about A.I., but much of it was created in collaboration with her own A.I. ‘baby’, Spawn.
Holly is building a diverse and fluid ensemble, a hybrid of project studio and touring band, incorporating 14 vocalists, Spawn (a nascent machine intelligence), machine learning specialists, choreographers and visual artists. For the album, they have developed custom, and unprecedented AI processes for sound generation, vocal processing and visual manipulation - there is no claim here that an AI is writing the music, but instead they are translating the perspective of an AI. Over the course of the album campaign they will be continually prototyping new concepts for live performance, and releasing new works from the project studio.
PROTO makes reference to what Holly refers to as the protocol era, where rapidly surfacing ideological battles over the future of A.I. protocols, centralised and decentralised internet protocols, and personal and political protocols compel us to ask ourselves who are we, what are we, what do we stand for, and what are we heading towards?