The Rural Alberta Advantage play indie-rock songs about hometowns and heartbreak, born out of images from growing up in Central and Northern Alberta, Canada. They sing about summers in the Rockies and winters on the farm, ice breakups in the spring time and the oil boom’s charm, the mine workers on compressed, the equally depressed, the city’s slow growth and the country’s wild rose, but mostly the songs just try to embrace the advantage of growing up in Alberta, Canada. Released on Saddle Creek, the band caused a real stir selling out their debut London shows on their first visit in May this year, with an impressively impassioned fanbase already at their disposal. It's no surprise - the band's heartfelt and earnest approach to songwriting has produced an extremely enjoyable and lovable debut album in "Hometowns". With a new release slated for March next year, this sees a winter visit to Europe previewing some new material.

The Toronto-based trio, led by born-and-bred Albertan Nils Edenloff, has created an affecting debut that's full of nostalgic songs about hometowns (hence its title) and heartbreaks, marrying salt-of-the-earth acoustic rock to energetic rhythms and grand orchestral arrangements. Even Edenloff's nasal, impassioned singing and lyricism are practically naked in their straightforward sincerity...ongs this good deserve to be heard by audiences as large as their sonic scope.PITCHFORK

Perhaps the greatest tragedy of modern indie is the disappearance of Neutral Milk Hotels Jeff Mangum, last heard of shunning the dim spotlight of underground acclaim somewhere in upstate New York. Lucky, then, that The Rural Alberta Advantage are here to continue his work. Taking Mangum’s recorded-on-cardboard lo-fi folk epics as their ground zero, TRAA turn in the best alt.debut of the year NME


Ah cold and northern Newcastle, you have spawned here a delightful melodic majesty of a indie-pop band numbering five for us to both enjoy and to swoon with pleasure as we are washed over by waves of quirky weaves of textured melody and vocal. Indebted largely to the eighties bands who weren't hair metal acts, novelty pop acts, or The Human League, Let's Buy Happiness take these very British indie-pop qualities and combine them with a more modern Bjork-esque strange pop sound, and at times a slightly more intricate guitar line here or there, or a more complex song structure. A really likable new band.

"This Newcastle band don't do urgent or frantic. They do glacial, and play as if the last 20 years never happened -if we didn't know they were from Newcastle we would have guessed they were from Iceland or Scandinavia. They sound Nordic and windswept and cool. Hall's hiccuppy chirrup has a Björk-ish quality"
The Guardian

"One of the most thrilling new bands I've seen in years" - Sean Adams, Drowned in Sound.


 Young and sprightly as they make waves in a (re-awakened?) scene of indie-pop, Hot Horizons are two brothers (Rory and Jake), joined live by three others. Setting their poetic pages of lyrics to heartfelt and rich pop, the band have recently released their debut single "October/Spoke" through Zarcrop Inc, revealing an ambitious and exciting introduction to a very talented new band.

"Grand, breathtaking romantic pop" Pinglewood

Tickets are onsale now from:, and


09 Dec 2010


The Luminaire

311 Kilburn High Road



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