The saga of began, aptly, on a Friday night - specifically the Friday belonging to the date of September 15th, 2000, when the website was first uploaded to the public's (un)consciousness. Launched by the overly enthusiastic, then 15-year-old Toby L, somehow became one of the first, independent, online music-magazines in the UK. Now one of the longest-standing originals, the admittedly cheesy strap-line employed then - and still to this day - is the idealistic "a new view on music", to showcase distaste at how the British music-media had become narrow-minded, scene-dominated and cynical; Toby and a growing team of writers (which formed around an intial core of Toby himself, Tom Hannan and Matt Tomiak) wanted to form a more open-minded, constructive and above all enthusiastic critique of music-writing.

The site went on to host early interviews with The Strokes, The Libertines, Gorillaz, Bloc Party - often first online exclusives - and had guest columns written for it from the likes of Santogold, Simian Mobile Disco and Be Your Own Pet. In the near-decade since it launched, Rockfeedback has also caught up with everyone from Nick Cave and Patti Smith to the Beastie Boys.

Around its second anniversary in 2002, Rockfeedback launched The Basement Club, a club night ran in association with Strokes producer, site contributor and friend Gordon Raphael. Over its six year lifespan, it became something of a rite of passage for bands who'd later go on to huge things, featuring shows from the likes of Bloc Party, Regina Spektor, The Libertines, Graham Coxon's first 'post-Blur' gig, The Noisettes, The Magic Numbers, The Futureheads, Young Knives and The Subways amongst hundreds of others, to tiny crowds in the intimate North London venue of Islington's Buffalo Bar. The night was highly acclaimed by everyone from Radio One and Xfm to Time Out and the NME for its back to basics approach and phenomenal foresight in booking acts.

2004 saw Rockfeedback's first foray in to the world of music television, producing a show for Channel 4 and MTV across Europe that started with documenting the All Tomorrow's Parties festival and has since taken Rockfeedback TV all over the world, including festivals as far flung as Sao Paulo, Japan, Iceland, Croatia, Las Vegas, Norway, Barcelona and Berlin. Some of the artists to have appeared on Rockfeedback TV include: Bat For Lashes, Dizzee Rascal, Dave Grohl, Gnarls Barkley, Iggy Pop, The Kaiser Chiefs, Klaxons, Laura Marling, M.I.A., Mystery Jets, The Shins, Steve Albini, Vampire Weekend and Sonic Youth. As well as filming festivals and mini artist documentaries, Rockfeedback cameras have also filmed exclusive acoustic footage with the likes of Daniel Johnston, Johnny Flynn, A Hawk and a Hacksaw, Peggy Sue, Andrew Bird, Wild Beasts, Jeffrey Lewis, Fionn Regan, Jens Lekman and many more. As well as continuing to make shows for television broadcast, Rockfeedback streams much of its material on its own website and across various other online platforms, and has added to its repertoire by branching out in to not just half hour shows for TV but also exclusive sessions, and special feature length material.

2004 was a big year for the aforementioned Toby L as it also saw the start of another new venture, Transgressive Records, with partner Tim Dellow (now also an integral part of the Rockfeedback team). Rockfeedback's dear sister company Transgressive are the label, management company, producer management team and publishers responsible for bringing you the likes of Foals, The Young Knives, The Shins, Regina Spektor, Iron and Wine, Liam Finn, Johnny Flynn, Esser and The Noisettes.

With the ascendance of both Rockfeedback TV and Transgressive progressing skyward, control of the Rockfeedback website was handed to long time contributor Tom Hannan in the Summer of 2006. Further expansion across all online, live and televisual aspects of this frankly downright restless company saw Kevin Molloy arrive as head of TV in January of 2009, alongside director Nicholas Abbott. Dan Monsell took over responsibility for live activity from Tom Hannan in 2008. Rockfeedback's live nights have now expanded to other (importantly, equally special) London venues and hosted the likes of Four Tet, Foals, Black Kids, Metronomy, Wild Beasts, These New Puritans, Pete and the Pirates, Clinic, The Rakes and Acoustic Ladyland playing to crowds much smaller than they're used to. Rockfeedback currently runs a few nights a month at The Lexington in Angel, and have hosted stages at festivals the nation over, at Glastonbury, Reading and Leeds, Camden Crawl, Hinterland and The Great Escape to name but a few.

Rockfeedback prides itself, and always has done, on the intelligence and enthusiasm that informs its work. What you get from Rockfeedback is the feeling that whoever's behind whatever aspect you might be gazing upon - a show, a review, a gig - they genuinely want the audience to be as much of a fan of the music as they are. We stand against a 'build 'em up, knock 'em down' style of documenting and promoting music, and favour constructive criticism and the sharing of a genuine love of sound above all else.

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