Gogglebox: Watch Daniel Avery - ‘Taste’

25 Jul 2012

"The clip is a claustrophobic affair, the up close and personal imagery certainly creating a memorable watch and one that serves as the perfect visual accompaniment to producers house indebted - techno tinged tune..."

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Fabric resident Daniel Avery has dropped the video for upcoming single 'Taste' taken from his EP 'Need Electric' set for release on Erol Alkan's Phantasy label. The clip is a claustrophobic affair, the up close and personal imagery certainly creating a memorable watch and one that serves as the perfect visual accompaniment to producers house indebted - techno tinged tune. Label boss and legendary DJ Erol Alkan had the following proud words on both director Daniel Brereton and Avery: 

"Daniel Brereton previously produced Connan Mockasin's 'Forever Dolphin Love' video for us, and it was one of those rare occasions when I was completely floored after seeing it, so it seemed natural for us to work with him again.

Both Daniels and I met up one afternoon and spoke about some of our favourite videos and any ideas that we had for a visual connection to 'Taste', and Daniel B took it far further than we had ever imagined - we are absolutely delighted with what he's come up with. He managed to capture a visual balance to what I personally feel the music holds, in the melody, a feeling of nature gone wrong, and that general essence of it still being outsider music. 

Daniel Avery's next EP is complete and ready for an August release on Phantasy, and it's already a huge step forward from this one. He's really coming into his own as an artist as well as being a jealousy-inducingly great DJ."

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