Howler - This One’s Different (Rough Trade)

03 Aug 2011

“What do you get if you take a gawkish indie geek fronted guitar band, sign them to Rough Trade and send them on tour with The Vaccines? Probably The Vaccines/Drums/Strokes/insert 'it' band of 2011 - 2012  here? Maybe, possibly, probably...”; release – 2011 

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What do you get if you take a gawkish indie geek fronted guitar band, sign them to Rough Trade and send them on tour with The Vaccines? Probably The Vaccines/Drums/Strokes/insert 'it' band of 2011 - 2012  here? Maybe, possibly, probably. 

Howler have already been named by a certain music magazine as one of the top 50 bands of 2011 and they haven't even played in this country, though judging from the buzzing hype around these lads it won't be long until you can't get away from their catchy sun-kissed garage rock.

'I Told You Once' has jangling acoustic guitars, a surf riff and a pretty bitter chorus of  ‘I told you once, and I’ll tell you twice / there is nothing in this world that I would sacrifice’. They’re trying to sound like they don't give a shit, but end up like a sugar coated version of Jay Reatard – imagine if Reatard had been stripped of all aggression and wasn't quite as talented. 

It's a lazy comparison, but Howler sound like almost everything you've heard before. There's the Strokes soaring riffs that are literally everywhere, ironically this is prevalent on 'This One's Different' and even more so on '14 Days', while 'For Your Concern' is grubbier and harks back to the early 00's when it's dirty garage New York style was oh so new.

Those young enough to miss the Strokes hype first time round should – and most likely will – love what Howler are doing. Unfortunately unlike the EP's name, this one definitely is not different, but maybe that's not such a bad thing.

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