25 Jan 2019

Dawn Richard releases her highly anticipated new album, "new breed"


"An R&B star to shame the mainstream" – The Guardian

"Futurism and vulnerable storytelling intersect with a sexy, unapologetic conviction" – Mixmag
"A new, fraught kind of soul music" – Q

DAWN (fka D∆WN/Dawn Richard) has today released her highly anticipated new album, 'new breed'; a diverse 10 track collection of genre-pushing soul that blurs the lines between the progressive and the traditional. This record sees the electronic R&B innovator at her most eclectic, drawing on a wide range of influences, namely from her hometown of New Orleans, alongside contributions from the likes of Cole M.G.N, Kaveh Rastegar (John Legend, Sia) and Hudson Mohawke.

'new breed' dates back to DAWN’s upbringing in New Orleans, taking in the city's rich traditions and musical heritage. DAWN’s musical career began to take off while her hometown was falling victim to Hurricane Katrina, and new breed sees DAWN return to her roots and let them shine for the first time in her solo career. After working tirelessly with P. Diddy on Danity Kane and Dirty Money, and releasing her first three solo albums, she felt she may have been done, and that she might have told all of the stories she needed to tell musically. It wasn't until she returned to her hometown of NOLA to visit her parents, years later, that she realised that there was another side of her journey that she had yet to tell. The result is new breed - an homage sonically and aesthetically to her hometown, as well as an ode to her family's history in the Washitaw Nation Tribe.

Another recurring theme throughout 'new breed' is DAWN’s growth as a black independent female figure who has navigated almost every side of the music industry.  “I never saw myself as a victim but have survived assault and I thought hiding it made me strong. But as I’ve watched all these amazing strong women speak on their experiences I found courage in speaking on my story,” explains DAWN. “This record is for all of us. We are the new breed. We are strong, unapologetic and the future is female.”


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