Robyn - Robyn (Konichiwa)
2/5
By: Christiana Spens
A pop starlet at the age of fourteen, Robyn is now all grown-up. I could tell she was Swedish before I did any research at all - she sings like the Sounds and has that faux American accent learned from MTV that Swedish people seem to do without trying.
She has an urban freshness, the sound of tall buildings and clean silhouettes and well-designed tunes. It's a clean, occasionally bland style of music that would be tedious if Robyn herself was not somehow charismatic, dare I say it, cute. She stands out from similar acts in that she writes her own music, is telling stories that might even be real rather illusions of sterile core. She bought out her record company so that she could have some creative freedom, so there's fire in her soul even if her music seems urbane in a strangely naïve way.
It's clear that as an artist she has a long way to go, but she's making the right decisions to break out of the mould, even if at present her sound leans too much into the vacuum of diluted styles and sounds. She simply needs to distil her sound, keeping the bright-eyed independence that puts her music above most pop acts of present, and avoiding the draw of soulless short-cuts and distractions that ruin most pop artists.
Watch the video to 'Konichiwa Bitches' HERE.
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