The Keys - 'The Keys' (Too Pure)
3/5
By: Matt Tomiak
Here at rockfeedback, we pride ourselves on our forward-looking, positive approach towards new bands.
... Thus, it may seem a horribly retrograde kinda statement, but Murry The Hump, the band that once featured two-thirds of whimsical Welsh popsters The Keys made an wholly superior record to this one back in 2001, a delicious-yet-disregarded album entitled 'Songs Of Ignorance'. It showcased Matt Evan's undeniable songwriting prowess and some genuinely fantastic, little old-skool indie gems, oft with a country and western tinge (repeated here on 'Don't Go Weird On Me, Babe') and a fascination with illegal substances (returning to the fore on 'All The Drugs In The World').
Yet, 'The Keys' is by no means a disaster; far from it. No less a group than Blur heralded the 'Hump as the 'best new band in Britain' a couple of years back, and Evans has still got a canny ear for a tune. And there's undoubtedly some great ones lurking within the woolly, lo-fi recordings here: and, occasionally, they do surface, as on 'Strength of Strings', and the glimmering 'Gurl next door', a tune that rockfeedback's very own Toby L described - inexplicably - as 'gyratingly pleasurable.' What a curious fellow Toby is.
But back to the point in question. 'The Keys' is a frustratingly proficient LP: hopefully, next time around, The Keys will show us what they are really capable of.
Artists in this article: The Keys
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