Report: Rockfeedback @ iTunes Festival Night 4 - Flo Rida & Ironik, 4/7/09
1/5
By: Various Scribes
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This year, Rockfeedback is delighted to be the official blog partner for the rather exciting iTunes Festival, taking place at London's Roundhouse every night in July. Over the course of the festival, we'll not be missing a night, delivering morning-after reports on everyone from Oasis and Bloc Party to Franz Ferdinand and Kasabian playing intimate sets to fans lucky enough to have won tickets to the shows. Within days, we'll also be bringing you exclusive live and interview footage with a selection of them too. Night four sees Ironik and Flo Rida make up the line up for night four.
As the main room in the Roundhouse theatre started to fill, the night kicked off with London born artist Ironik taking the stage. Hyping up the crowd by enquiring precisely how many of them were also from London, he debuted a new track that saw arms swaying to its unavoidable beat before launching in to 'Stay With Me' which he explained was the single that made him in the UK, this was immediately evident as the crowd seemed to grow louder and more energetic with every lyric.
Half an hour after Ironik had finished his set, the audience seemed to significantly grow - the ground had now become packed with people all waiting to see the new superstar Flo Rida in action. And he did not let them down. From the moment he entered the stage with a hoodie on whilst playing an electric guitar, the crowd went wild and the atmosphere was electric. Treating us to songs from both his old and new album, the largest crowd reactions were reserved for the big hits like 'Sugar', 'Right Round' and 'Elevator', new songs like 'Roots' and 'Rewind' also finding favour with his rapturous crowd.
However, the highlight of his show was signature tune 'Low', in which he chose roughly 12 female members of the audience to dance on stage with him. Flo Rida's audience participation drove the crowd wild, as everyone cheered and screamed in order to be heard and have a chance of getting on stage with him. The audience continued to shout out crazily as the rapper threw signed merchandise to the loudest fans. All in all, Flo Rida showed to everyone that he was a greater entertainer and performer as well as a top quality artist.
Another great thing to see that night was the diversity among the different audience members. Most people associate gigs performed in Camden with indie or rock bands, however, it was great to see that iTunes were working with different genres of music, as both of these artists were associated with rap and hip hop and yet they still managed to fill out the main theatre in the Roundhouse quite comfortably indeed. All different genders, ages and ethnicities had a blast.
REPORT BY AMAN BAINS
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